Itoen

Hana no En

Ceremonial grade matcha from Itoen, one of Japan's largest tea companies. Hana no En is a premium matcha blend for traditional preparation.

Taste Identity

Based on 1 review with taste data.

Pricing & Availability

SizePrice$/gStatus
30g$25.00$0.83/gIn StockBuy →

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Hannah🍓
Hannah🍓
@matchabzzz
2025

Finally got around to opening this 20g tin of Ito En’s Hana no En! The scent is quite grassy and umami to me, with a hint of nuttiness and sweetness. It’s quite a floral matcha, but the floral notes tasted perfumey/soapy to me. I would mainly drink this as an usucha, as it is a mild matcha, and the nuances disappear easily in a matcha latte. I don’t think I will be reaching for this that often.

weak with Milk
grassynuttyfloral
Watch on Instagram
Umami
Sweet

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Itoen

Hana no En